Doctor’s Associates, Inc. the franchiser of Subway® shops was forced into “damage control” after news outlets started to report complaints that the franchisor had been misleading customers by advertising its sandwhiches as “Footlong,” when the sandwiches are often less than 12 inches. In response to those complaint, DAI responded that “Footlong” was not intended to be a measure of the sandwiches length.
Doctor’s Associates, Inc. Claims “Footlong” Name ‘Not Intended To Be A Measurement Of Length’