Doctor’s Associates, Inc. the franchiser of Subway® filed a use-based application to register ”Footlong” in standard character format, for “sandwiches” (revised to exclude hot dogs) . Sheetz (the operator of popular convenience stores) opposed the registration on the ground that when…
Doctor’s Associates, Inc. Claims “Footlong” Name ‘Not Intended To Be A Measurement Of Length’
Doctor’s Associates, Inc. the franchiser of Subway® shops was forced into “damage control” after news outlets started to report complaints that the franchisor had been misleading customers by advertising its sandwhiches as “Footlong,” when the sandwiches are often less than 12…