Doctor’s Associates, Inc. the franchiser of Subway® filed a use-based application to register ”Footlong” in standard character format, for “sandwiches” (revised to exclude hot dogs) . Sheetz (the operator of popular convenience stores) opposed the registration on the ground that when…
Contingent Workers
The business world is in the midst of rapid transformation driven by globalization, e-commerce, and an array of technological advances. One aspect of this evolution that has not received much attention until recently is the trend away from the classic…
Doctor’s Associates, Inc. Claims “Footlong” Name ‘Not Intended To Be A Measurement Of Length’
Doctor’s Associates, Inc. the franchiser of Subway® shops was forced into “damage control” after news outlets started to report complaints that the franchisor had been misleading customers by advertising its sandwhiches as “Footlong,” when the sandwiches are often less than 12…